Here’s a link to some interesting links on creativity and innovation – worth exploring.
Further interesting and thoughtful argument on Google’s branding from Umair Haque although I’m not convinced that a traditional approach to branding automatically leads to plastering your home page with Ads – altho’ that would be a traditional strategy from an advertisers and marketers’ perspective. I’d suggest good (as in high quality branding) should project in some form something of the ethos and values of a company. In the case of Google or, from a different sector, Muji that might not involve traditional approaches to advertising and marketing. The post is also very good on what makes Google such a value creating company in a powerful, structural and systematic form.
And here is an interesting post on networks and social capital – which has important implications for generating and supporting an adaptive and innovative organisation.
A post on Toyota’s Blue Ocean Strategy – its always good to see operational excellence, which is what the Value Innovation programme seems to be about, getting its due kudos in a discourse on strategy.
Hope you find these useful!
Filed under: Enterprise 2.0, branding, change, innovation, strategy | Tagged: Blue Ocean Strategy, branding, creativity, Google, innovation, knowledge management, muji, social networks, toyota, Umair Haque
