Interesting post here from Jon Ingham on organisations’ use of web 2.0 technologies. It seems to me that the organisational focus on the efficiency gains above the transformative potential of web 2.0 points to the cultural barriers to effective implementation of enterprise 2.0 outlined here by Todd Stephens. I’d be interested to see something like a Cost of Investment calculation on the negative impacts of retaining command and control style managerial practices at the same time as investing in 2.0 technologies. If you saw clear opportunities for increased effectiveness and collaboration that was blocked by management/ procedure, what would that do to your engagement, motivation, efficiency etc?

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