An interesting post here from Idris Mootee on how social media can by-pass hierarchies and sources of inertia as a communications/ dialogue and collaboration channels. As he points out, its the smart companies that get this, which I take to really mean the smart managers, executives and people – afterall, it can be one thing to set up the infrastructure but the quality of what happens is down to the people. But of course, social media appears to be a mechanism to realise the rhetoric.
This is reflected in the specifics for HR by Graeme Martin here. Altho’ the potential of social media as inherently democratic is a debatable one. Also, as this article here makes clear, technology is an enabler – a major enable – of such sociability, but is not a necessity.