I’ve only read the first chapter so far but find the writing style really engaging – I could have stayed up and read a whole lot more …. What I particularly appreciated was the discussion of the drivers for web 2.0/ enterprise 2.0 adoption being based in notions of the learning organisation and particularly de Geus‘ living company book. I think this is the key potential for web2.0 as enabling those adaptive and autopietic organisations to become a realisable possibility. I also believe that the potential for autopeosis is far greater than realised – not just for small organisations/ teams, etc… but only for some. What often gets missed from many of these discussions is the requirement for more regulated, ‘boring’ and routinised work proactices and organisations to enable the more free-form organisational formats to operate. The cafes need to be open (and supplied), IT infrastructure support, snail mail needs to work blah, blah. So this 2.0 stuff is perhaps mainly applicable for those ‘higher value’ knowledge based occupations, etc. reinforcing occupational/ social divides and creating new ones. Will being an office working a sign of lower status compared to being able to say “I work anywhere”.
Anyway, this is an interesting book – inspiring in only its first chapter (motivated me to get blogging again).